"What was most powerful about Creative Tensions was that you're doing it live, in-person, with others who are very diverse," observed AJ Pandya, Executive Vice President, Managing Director, VM1, a dedicated Verizon unit housed within Publicis Media's Zenith, speaking about MediaVillage's Advancing Diversity Honors event at The Consumer Electronics Show in Las Vegas in January. The experience challenged his beliefs. "The fact that you know several participants in the room, made it a lot more real and emotional as you're trying to be thoughtful in your actions," he added. Pandya's upbringing as a South Asian Indian, born in London, moving to the south of the United States and then to New York, engendered a fair amount of tolerance and curiosity in his perspective of otherness. It also facilitated a deep understanding of what the power of diversity can do.