Doing good is not only good for your purpose journey, it is also a key driver of profitable growth. We have seen a number of players in the advertising ecosystem commit to purpose-driven marketing that aims to hit the trifecta -- people, profit and planet. Simmy Bhargava, Content Director at dentsu good, explains in this episode of "Storytelling Revolution" that she and her team are dedicated to social impact, with the vision to create a better and more sustainable world for everyone. The group believes in the premise that "when belief meets behavior, a kinder connectivity is formed."
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