Put simply, WOM is the most powerful communications channel any marketer can wish for because consumers trust it. However what is changing about WOM, is the way in which it is trusted. UM's studies attest that people now trust online web site opinions more than they do mass media advertising.
Hailing from London, Graeme joined UM New York in 2006. At UM, his clients include Johnson & Johnson, BMW and MINI.
In 2010, Graeme’s multivariate modeling won the Gold Award for Research from the Word of Mouth Marketing Association whic...