The Leitmotif of the first Big TV Conference, held in New York City in September, revolved around data and its impact on the TV ecosystem. Data is playing a greater role in understanding what is resonating with viewers and is becoming, by extension, a crucial part of the creative process — which includes innovation.
Data, Content, and Harnessing the Media Evolution
![Data, Content, and Harnessing the Media Evolution](/media/articles/big-data-2296821_1280_pixabay_2YClN0D.jpg.550x380_q85_box-102%2C0%2C1141%2C720_crop.jpg.webp)