Data, Data Everywhere in the Upfront: An Overview -- Part 1

I have been attending (and contributing to) the Upfronts for many years but this appears to be the first in which so many networks are parlaying their innovative Research/Big Data/Analytics expertise as an integral part of their sales promise. "We are at an inflection point," announced Turner President of Broadcast Sales, Donna Speciale at their recent Upfront. "Data and content are officially hitched."