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Data, Data Everywhere in the Upfront: An Overview -- Part 2

Author

Charlene Weisler

Publish date

June 05, 2015

Channel

Media Insights

In the second part of my continuing series comparing all of the data initiatives rolling out in our industry, I have again asked a range of media executives the same set of questions.

Charlene Weisler

Charlene Weisler is a media research executive and MediaVillage columnist with experience that spans broadcast, cable, off-platform, non-linear, and broadband. She shares her expertise in set-top box data, SEO, metrics creation, and behavioral psychography i… read more

MEETINGPREP.COM: YOUR MEDIA, ADVERTISING & MARKETING B2B SEARCH ENGINE

Data, Data Everywhere in the Upfront: An Overview -- Part 2

Author

Publish date

Channel

Charlene Weisler

Working Smart and Preparing for the Future with Nielsen's David Kenny - By Charlene Weisler

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MEETINGPREP.COM: YOUR MEDIA, ADVERTISING & MARKETING B2B SEARCH ENGINE

Data, Data Everywhere in the Upfront: An Overview -- Part 2

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Charlene Weisler

Working Smart and Preparing for the Future with Nielsen's David Kenny - By Charlene Weisler