In the second part of my continuing series comparing all of the data initiatives rolling out in our industry, I have again asked a range of media executives the same set of questions.
Data, Data Everywhere in the Upfront: An Overview -- Part 2
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Charlene Weisler
Charlene Weisler is a media research executive and MediaVillage columnist with experience that spans broadcast, cable, off-platform, non-linear, and broadband. She shares her expertise in set-top box data, SEO, metrics creation, and behavioral psychography i… read more