Data Issues and the Rapid Evolution of Privacy

This giant cloud of information continually interacts with artificial intelligence AI of many typesamp160 Again people like the benefits AI provides when it works seamlessly and haven39t seemed to truly object so faramp160 Until then the fields are ripe for data harvestThat all will change if there is a data breach that stings people either through personal costs or hassleamp160 And that quotifquot will likely be a quotwhenquotamp160with stings that could spread exponentially as people and systems learn from each otherOne of the few companies trying to raise this issue is Appleamp160 Not only has Apple made iOS11 the first atscale operating system to autoblock ad tracking but long ago they built in specific software and hardware to prevent personal information like fingerprint and face recognition from being broadly sharedamp160 Apple39s 2017 letter on differential privacy amp160is definitely worth a readApple sums up their technique this way They are gaining insight into what many Apple users are doing while helping to preserve the privacy of individual usersamp160 Essentially they are anonymizing and devicelocalizing leaving it in their secure envoy chip user data and hashing it out to applications and services for use without the ability to track it back to an individualamp160 It isn39t perfect as Apple is the owner of the parameters alone with zero oversight but it39s a startBrands need to show value and a reason for their customers to stay in the gameamp160 The ones that really get ahead on privacy will have frontrunner advantageHere are some things brands should consider as they face this futureData collection is a privileged exchange in the user39s eyesamp160 This is only growing in importanceamp160 There is equity on both sides to exploit loseamp160and use misuse people39s informationamp160 In the exchange of shared information brands need to clearly show the benefitsA personal privacy margin call is coming from consumersamp160 Companies like Apple are making security and privacy a major part of their brand identity and devices are being positionedamp160to reap the benefitsamp160 This is while Amazon and Microsoft collaborate on artificial intelligenceamp160 Again it39s a delicate balanceMillennials adults between the ages of 22 and 36 are the first generation to understand and act on itamp160 The digitally aware generations are increasingly saying quotnoquot to what Sun Microsystem39s Scott McNealy once said about privacy in 1999amp160 quotYou have zero privacy anywayamp160get over itquotamp160 Once Gen Z born after Millennials hit life stages that make privacy more apparent they will likely level this upamp160As AI becomes the quotnew electricityquot data privacy and tools for control will be the new battlefield for brands hackers and consumersamp160 A collaborative AI strategy must be at the heart of inputWhat exactly the future will hold cannot be knownamp160 There are many scenariosamp160 Innovation testing is one way you can explore the futureamp160 Doing it quickly and easily allows you to test more ideas more oftenamp160 You stay on top of trends and you find ideas worth refiningThe organization that is in touch with the possibilities will be miles aheadamp160 If you ignore the probability of a privacy backlash you put your company at riskClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writersamp160

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Data Issues and the Rapid Evolution of Privacy

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Andrew Hawn

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