Daylife Poised to Reinvent News and Online Content Distribution, with Funding from Publicis, NY Times Company and a Digital Who's Who.

amp160Shardanand as CEO and cofounder with Harris as design director launched Daylife wwwdaylifecom in stealth back in 2005 Daylife taps every mainstream news service and major news blog across the globe That39s 7500 sources and counting While news aggregators are geared to the news reader none of them were simultaneously designed with the publisher or advertiser in mind Daylife acquires content classifies and indexes it in a granular fashion This enables Daylife to identify connections ranging from obvious to the counterintuitive And quotconnectionsquot says cofounder Tom Tercek quotprovide contextquotThe shop has since had two rounds of funding with early investment from the New York Times Co venture capital firms Arts Alliance Digital Ventures and Bebo backer Balderton Capital as well as the braintrust of such digerati as Jeff Jarvis Craigamp8217s Listamp8217s Craig Newmark and TechCrunch39s Michael Arrington Daylife is also a portfolio firm of Publicis Group39s Denuo its media futures unit and many of its staffers have joined Daylife including Tercek who has a background split between media companies and tech startups with stints at Shardanand39s Firefly Network AtomFilms and MTV Networks In an exclusive interview with JackMyers Media Business Report Tercek described why the Daylife platform represents a new architecture for web delivery of news and contentDaylifeamp8217s value proposition is elegantly simple It amp8220tames the river of newsquot through a proprietary technology that provides sites with depth of content on targeted topics from around the web Daylife enables sites to add relevant news photos quotes and contextual insights dramatically expanding the wealth of content and information available to site visitors and enhancing the siteamp8217s search engine ratings The additional content which site editors control and which is delivered through a fully automated program attracts added users and increases page views and time Daylife licenses its API application programming interface to publishers with an initial focus on the sites of leading content suppliers such as USA Today The Daily Telegraph Newark StarLedger Huffington Post Washingtonpostcom CNNMoneycom TBS and Parade Major marketers led by Purina are utilizing Daylife to expand their sitesamp8217 value to consumersquotPublishers we39re speaking with realize it39s no longer enough just to deliver their perspective and they see the value in adding depth of relevant contentquot Tercek explains With Royal Caribbean39s ad sponsorship USA Today expanded Cruise Log a blog by staffer Gene Sloan into an entire online section without additional staffers With Daylife USA Today created topic pages for every cruise company major cruise destinations and specialized cruise features delivering multiple and continuously updated news feeds photos and relevant insights to each topic page from websites identified by Sloan It is completely automated and 100 percent driven by Daylife except for Sloanamp8217s regular blog For users it39s a compelling and contentrich destination establishing Cruise Log as a dominant destination for travelers amp8220In the process blogger Sloan has been transformed from writer to curatoramp8221 says Tercek The result has been a 600 percent surge in traffic This Monday USA Today launched a second niche travel section Today in the Sky Similarly Daylife has built a Major League Baseball portal for TBS generating topic pages for every major league team and they will be working with both the NHL and NBABranded entertainment continues to expand in popularity in TV and online video and Daylife enables a branded content model for online news content Tercek explains that using Daylife pet food marketer Purina created Pet Charts to transform its site from exclusively companycreated content to an aggregator of petrelated news information and photography from around the web Pet Charts captures images from Flickr video from YouTube and news from a limited number of sites predefined by Purina Content is vetted once daily otherwise it39s entirely automated amp8220You39ll be seeing marketers shifting into this role of publisher and aggregator becoming trusted sourcesquot suggests Tercek He advises there has been quottremendous interestquot from the public relations industryIn addition to breaking articles on specific topics delivering just published images from Getty Reuters and Associated Press plus intuiting connections among content offerings Daylife enhances content by extracting quotes from stories quotNot onlyquot remarks Tercek quotdo people love quotes but we39ve found that they are valuable as a navigational toolquot Depending on the size of publishers and their goals Daylife39s APIs can easily be customized and deployed with minimal engineering and editorial oversightJonathan Harris39 contribution to information design has brought news into the 21st century The news visualization of Marumishi39s newsmap which indexes Google News according to topic has evolved into a customizable solution Clients have developed indices Treehugger39s Green Index Washington Post39s Issue Coverage Tracker as well as cultural barometers Fortune39s MemeOMeter ranks topics in digital media including quotTV on the Internetquot against frequency Daylifeamp8217s Red Carpet httpredcarpetdaylifecom not only serves celebrity images but crossindexes celebrity sightings with parties and cities and enables publishers to organize galleries around topics and through widgets deliver these galleries to individual user pages at Facebook and MySpaceTercek adds that Daylife is constantly innovating in content delivery models at Daylife Labs httplabsdaylifecom with a dozen projects currently under development and available for review Daylife may represent one of those major innovations that radically alters the media landscape enabling publishers and marketers to focus their resources on their core capabilities while delivering deep and wide relevant content to their audiences and customersIn June Daylife will unveil a roster of new partnerships and expanded business models to serve both major and highly targeted small publishers and even individual bloggers JackMyers Media Business Report is exploring a relationship with Daylife and we will be tracking the companyamp8217s progress for our readersFor more information contact partnersdaylifecom

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Daylife Poised to Reinvent News and Online Content Distribution, with Funding from Publicis, NY Times Company and a Digital Who's Who.

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Daylife Poised to Reinvent News and Online Content Distribution, with Funding from Publicis, NY Times Company and a Digital Who's Who.

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