Jonathan Harris was an artist studying computer science at Princeton. His early art project, 10x10, extracted text and images from newsfeeds to build a matrix. The site would ultimately generate ten million visitors. Among them was Upendra Shardanand, an MIT undergrad who made his name and fortune selling his personalization software (MSN Passport) for $40M. A news aficionado himself, he saw in 10x10 the future of news aggregation.