Samsung Ads’ Deep AI-Propelled ITV/FAST Channel Dives Ahead

The Big Message With artificial intelligence embedded in every smart TV set Samsung makes and the majority of smart TVs operating within its consumer universe there39s a wideopen galaxy of innovative interactive and immersive experiences advertisers can generate for their audiences quotThe living room is the most important real estate in media We39re the consumer39s starting point and ending pointquot explained Samsung Ads39 Vice President Head of Advertising Sales and Operations Michael Scott quotNo one comes closest to our reach We are the indisputable market leader in smart TVsquotHosts Executives from Samsung Ads Samsung Services Business and Samsung TV Plus received the opportunity to guide attendees through individual segments of the presentation with Scott up first and lastWhat Worked Creating an intimate setting for Samsung executives to relate better with the audience as they delivered their remarks Rows of chairs were arranged in a semicircle covering half of the room and a vertical white runway in the middle had the executives stand out even moreWhat Also Worked Videos and graphics screened on a trio of walls facing the audience gave everyone a clear look at the information presented Especially impressive was the technical crew39s effort to consistently ensure the screens were not blocked by a pair of columns one on each side of the vertical runwayWhat Can Work Here Taking a few minutes to showcase how an advertiser is running a unique campaign interactive or shoppable ad somewhere on Samsung TV Plus or Samsung Gaming Hub and the end results Just one example could do the trick in attracting new clientsData Points Samsung TV Plus now has more than 500 channels and thousands of ondemand TV shows and movies in its bundle Usage has increased 60 percent yeartoyearNews Over the summer Game Breaks will be scheduled on various Samsung TV Plus channels Under this innovation Viewers will be able to play titles from the Samsung Gaming Hub catalog or original games that sponsors can codevelop An early example of the latter will be The Six a sixquestion trivia test that may include shoppable and cobranding elements Upcoming additions to Gaming Hub include Rivals Arena a cinematicstyle card game allowing advertisers to run inbetween game play interstitials In the months ahead Samsung TV Plus will launch individual FAST channels featuring both original and library content from Major League Baseball PGA Tour One Championship TV mixed martial arts the Formula 1 auto racing circuit Jim Henson Co and several YouTube content creatorspersonalities In another development Warner Music Group will put together a pair of exclusive videoondemand channels The Drop featuring new album releases and Artist Odyssey mixing music videos concert footage and shortform documentary segments on individual Warner Music Group actsBonus Points Distributing assorted snacks to attendees before and after the presentationParting Words quotTo us artificial intelligence underpins everything we do It should be working for you seamlessly in the backgroundquot Sang Kim Samsung Services Business Executive Vice President and General ManagerquotWe39re on a mission to remove barriers for gaming You don39t need a console and everyone has access We39ve got every kind of game for every kind of playerquot Samsung Services Business Vice President of Marketing Cathy OhquotWe39re helping you find gaps with your linear and inapp audiencesquot amp160Travis Scott Howe Vice President of New Products and Solutions with Samsung Ads describing the goal of quotOptimal Reachquot a new AI backoffice feature that provides useful insights on audiences across both linear and smart TV outletsClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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Samsung Ads’ Deep AI-Propelled ITV/FAST Channel Dives Ahead

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Simon Applebaum

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Samsung Ads’ Deep AI-Propelled ITV/FAST Channel Dives Ahead

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