Ever since New York became the official home of the U.S. Open in 1978, fans have packed onto the 7 train and headed out to Flushing Meadows in Queens to cheer on the world’s best tennis players. The sports enthusiasts who are not lucky enough to live a mere subway ride away from the action are instead glued to their TV screens for the much-anticipated matches. According to New York Interconnect (NYI) account executive, Meryl Stemberg, advertisers looking to connect with this highly engaged audience are wise to look to the New York market for a multiscreen campaign and a winning game plan.
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