Half a century ago, Vance Packard painted a frightening picture of advertising using sophisticated psychological research to force us to buy things. Nothing could have been further from the truth. Not only was our knowledge of what makes consumers tick in the minor leagues lacking back then, it's still way behind today. (Leaving aside the ethical considerations that have prevented "mind control" being used on purpose, outside of propaganda warfare, until Cambridge Analytica showed the world how much negative power the internet has given us, which anyone can brutally use.)
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.