DeepIntent Adds Fuel to the Marketing Fire with Reach Guarantees for Healthcare Advertisers

quotWe39re constantly listening to the marketplace and trying to understand what they need and we knew guarantees were importantquot Craigmyle said To put that desired bangforthebuck in context consider that almost 7 billion dollars was spent on consumer ads by healthcare marketers in 2021With the addition of DeepIntent39s Patient Reach Guarantee an advertiser can be assured that their content is getting seen by their optimal audience across all digital platforms including connected TV display and digital video At the same time marketers are able to maintain compliancy with HIPAA the Health Insurance Portability and Accountability Act of 1996 an important consideration in healthcare marketingInvite job candidates to apply live during the Media and Advertising Community39s Black Talent Outreach Week at MediaVillagecom and AdvancingDiversityorg October 1720 Apply for jobssubmit your resume hereThe addition comes at a time when Nielsen has reported that streaming television surpassed cable and linear viewing for the first timeJohn Mangano Senior Vice President Analytics at DeepIntent explained that the company can predict and guarantee how many qualified patients they are reaching during a set time period quotby harnessing the power of privacysafe machine learning with realworld clinical and pharmacy claims dataquotThe patented technology DeepIntent Outcomes is the vehicle through which this becomes possible quotOnce we introduced outcomes we knew we would have the data to guarantee that we could reach your COPD patientquot Craigmyle said referring to chronic obstructive pulmonary disease an example of how specifically the technology can targetRight now Patient Reach Guarantee works best with diseases that have large patient populations like COPD asthma and plaque psoriasisOutcomes links realworld clinical data with impressions data That combination measures and optimizes campaigns ensuring audience quality and script performance metrics again within the allimportant HIPAA compliancy standard The algorithms can also optimize a campaign in realtime which no other healthcare DSP can do according to DeepIntentIt simplifies a process that for marketers can involve a goal of reaching a large patient population within a set period of time across several channels and using premium inventory quotYou39re taking those dollars and making them work harder at a guaranteed costquot Craigmyle notedquotThis is a first for digital campaigns in healthcare which now can benefit from the scale afforded by programmatic trading with a committed level of performancequot Mangano addedLike everything that is brand new to the marketplace DeepIntent understands that there will be questions and it is committed to walking its clients through the process every step of the wayquotEducation is keyquot Craigmyle concluded quotWith anything in programmatic you want total transparency That is no different with Patient Reach GuaranteequotClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

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DeepIntent Adds Fuel to the Marketing Fire with Reach Guarantees for Healthcare Advertisers

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Joanne Tombrakos

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DeepIntent Adds Fuel to the Marketing Fire with Reach Guarantees for Healthcare Advertisers

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Joanne Tombrakos

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