Most people don't register a difference between watching shows on a connected TV (CTV) platform or on linear TV. But the two are drastically different for advertisers. CTV lends itself to delivering more relevant ads increasing consumers' knowledge about certain health conditions. It serves as a stronger impetus for patients to consult with doctors about what they're experiencing.
DeepIntent Survey Shows the Power of CTV for Pharma
![DeepIntent Survey Shows the Power of CTV for Pharma](/media/articles/iStock-131276514222222.jpg.550x380_q85_box-0%2C151%2C1142%2C944_crop.jpg.webp)