A few years ago, Carrie Craigmyle, now Senior Vice President of Strategy for DeepIntent, noticed that things were starting to change in healthcare advertising. She had been on the agency side of the business for more than 20 years, the last 10 of which were in healthcare. More and more budget was being allocated to digital advertising, and she was starting to see programmatic audience-based buying begin to make its mark in the healthcare industry.
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