DeepIntent, a demand side platform (DSP) for healthcare marketers, is expanding its solutions with a new campaign planning tool called Patient Planner. The new solution is the first of its kind to unify medical and pharmacy claims within a healthcare DSP. For the past three years, DeepIntent has enabled clients to build campaigns to reach healthcare professionals (HCPs) with its HCP Planner solution. So Patient Planner widens the scope for marketers, and it allows for rapid execution.
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