Remember when we were all told that digital would simplify our lives immensely? Well, that didn't quite happen the way we expected. In terms of our industry, digital media has given us a set of far sharper tools to help eliminate waste and drive greater relevance in messaging. Along with those benefits, the complexities and opaqueness of the workflow processes have increased exponentially.
DeepIntent's Amit Chaturvedi on How Publishers Can Simplify CTV for Pharma Marketers
