Trevor O’Brien, Partner and Chief Technology Officer at Deutsch, has found a career that perfectly balances his right- and left-brain talents. He studied computer science at university in London and, upon graduation, veered away from the prescribed IT career path, instead accepting a job in media. “I got into a creative environment right out of school,” he explained, “and I realized that I liked the freedom to work in creative forms.” His creative/computer science background was well timed in the age of media data and analytics. It led him to a career in advertising, helping agency clients leverage technology to best reach their target consumers. Today, his work in Deutsch’s New York office involves the use of A.I. (artificial intelligence) to build intuitive sites and mechanisms as part of a greater agency team that includes talent from across the agency landscape.