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Did Video Really Kill the Radio Star?

Did Video Really Kill the Radio Star?

Author

Brian Hughes photo

Brian Hughes

Publish date

January 03, 2018

Channel

Magna
30 95 112

There's no question that video is and will continue to be the preeminent media format; all media types, regardless of where they began, now play in the video space, and consumers' collective appetite for it isn't slowing down.  We've seen viewers steadily migrate away from linear television and toward on-demand streaming sources.  What's interesting to note, however, is that while radio has faced a similar challenge from streaming pure players, it has not declined at nearly the same rate.

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30 95 112
Brian Hughes photo

Brian Hughes

Brian Hughes leads the Audience Analysis Practice for MAGNA, which is tasked with making sense of consumers’ media habits in a fully mediated world. He has been with the IPG family for nearly 15 years, but joined MAGNA when television research for al... read more

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