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Digital Audio Helps Spread Positive Word on COVID-19 Vaccines

  • # Pandora Radio

  • # community

  • # COVID-19

Digital Audio Helps Spread Positive Word on COVID-19 Vaccines

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Alli Romano

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Audio InSites

Get shots in arms. Nationwide, health care providers are racing to vaccinate as many Americans as possible against COVID-19 and making great strides, but vaccine hesitancy remains a stubborn obstacle. Within some communities, including people of color, there is skepticism over the safety of the COVID-19 vaccine and even deep-rooted mistrust of the health care system. To sway Americans, health care officials are activating digital audio to reach engaged listeners with personalized, targeted messaging. That's music to health officials' ears.

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Alli Romano photo

Alli Romano

Alli Romano is a media pro who has covered digital media, radio, and broadcast and cable TV in her MediaVillage column, "Alli on Audio," as well as for numerous industry publications, including Inside Radio, Broadcasting & Cable, TVNewscheck.co… read more

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Home Knowledge Exchange
Knowledge Exchange

A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.

Read member content
#

Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

Go to page
#

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

Go to page
Watch, Listen & Learn
Watch, Listen & Learn

Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

See All Channels
Legends & Leaders
Go to page
The Pool
Go to page
Conversations with the Community
Go to page
The Storytelling Revolution
Go to page
View from the Grandstand
Go to page
In the Loop
Go to page
Multicultural TV
Go to page
The Update
Go to page
Advancing Diversity Podcast
Go to page
Advancing Diversity
Advancing Diversity Villages

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

See All Channels
Advancing Diversity
Go to page
WomenAdvancing
Go to page
LGBT+ Advancing
Go to page
The Pool
Go to page
From Advocacy to Activism
Go to page
Multicultural TV
Go to page
#Ask-GenZ
Go to page
The Age of Aging
Go to page
Future of Men
Go to page
Shattering the Glass Ceiling
Go to page
TV / Video Download
TV / Video Download

Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.

See All Channels
#AndradeSays
Go to page
Behind the Scenes in Hollywood
Go to page
Ed Martin Report
Go to page
Shattering the Glass Ceiling
Go to page
Multicultural TV
Go to page
Upfronts/NewFronts
Go to page
TV / Video Download
Go to page
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Our Mission About MediaVillage About AdvancingDiversity.org Whitepapers on Education, Diversity and Growth Our Team Our Columnists & Journalists
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