It was hard to miss the fanfare accompanying news of the one millionth digital subscriber to the New York Times earlier this month. Easier to miss were the line items in the company's second quarter results that illustrate how important printed newspapers remain to the profitability of circulation departments across the US.
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.
Philip Goldsmith is journalist, author and copywriter fascinated by the evolution of digital media and its impact on traditional publishing models. He has reported on a wide range of industries, including printing, publishing and paper manufacturing, and has… read more