Discovery Acquires Assets of Ad-Tech Start-Up AdSparx

Discovery Inc Nasdaq DISCA DISCB DISCK the global leader in real life entertainment today announced it has acquired the assets of AdSparx the adtech startup offering a cloudbased technology platform that provides server side instream dynamic ad insertion DAI across live and ondemand streaming As part of the acquisition of assets of AdSparx Discovery shall also onboard employees of Novix Media Technologies based out of Pune India Novix Media Technologies works with AdSparx on their DAI platform and have a strong team of engineers that includes Software Engineers QA DevOps and Support EngineersThe acquisition brings expertise and key capabilities in video platform engineering and will allow for the delivery of personalized and contextual ads for a seamless consumer experience on its expanding base of directtoconsumerDTC offerings globallyquotThis acquisition is part of a larger strategy to develop a robust portfolio of digital products as we continue to scaleup our DTC proposition with locally relevant video experiences in key international marketsquot said Avi Saxena CTO Global Digital Discovery quotWe are also delighted to expand our footprint in India with a strong technology organization and view the country as an emerging key development hub in the future for our global DTC portfolioquotDiscovery also plans to utilize AdSparx39s DAI solution to deliver personalized virtual linear channels that are tailored to the needs of every viewer39s interest and background for an engaging and entertaining experienceClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNetamp160

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Discovery Acquires Assets of Ad-Tech Start-Up AdSparx

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