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Discovery's Fred Graver on Recreating Television Across Digital Media

Discovery's Fred Graver on Recreating Television Across Digital Media

Author

Lynne d Johnson photo

Lynne d Johnson

Publish date

February 12, 2018

Channel

Discovery Inc. InSites
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As cross-platform and multiscreen audience consumption rises and the collision between TV and digital increases, a lot of new rules are being made in the media industry.  With those new rules, a lot of cross-industry hires are being made to figure out what works and what doesn't.  Emmy-winning comedy writer and producer Fred Graver, who most recently built Twitter's U.S. television business, is entering his seventh month as Discovery Communications' Senior Vice President of Digital Content and Social Discovery.  There, he's been busily experimenting with new formulas for reaching audiences on social and digital.

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Lynne d Johnson photo

Lynne d Johnson

Lynne d Johnson is a visionary digital and content strategist, best known for leading cross-functional teams to develop cutting edge content and community platforms for media brands like Vibe, Spin, and Fast Company. As a marketing and PR executive, she deve… read more

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