As cross-platform and multiscreen audience consumption rises and the collision between TV and digital increases, a lot of new rules are being made in the media industry. With those new rules, a lot of cross-industry hires are being made to figure out what works and what doesn't. Emmy-winning comedy writer and producer Fred Graver, who most recently built Twitter's U.S. television business, is entering his seventh month as Discovery Communications' Senior Vice President of Digital Content and Social Discovery. There, he's been busily experimenting with new formulas for reaching audiences on social and digital.
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