Menu
MediaVillage logo
Sign In Sign Up
Sign In Sign Up
People
Knowledge Exchange
Group Knowledge Exchange

MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

Read member content
#

Go to page
#

Go to page
#

Go to page
Thought Leaders
Myers Reports
About Us
Our Mission About MediaVillage About AdvancingDiversity.org Whitepapers on Education, Diversity and Growth Our Team Our Columnists & Journalists

APPLY FOR JOBS | SUBMIT YOUR RESUME | REGISTER FOR FREE MEDIAVILLAGE CONTENT

Warner Bros. Discovery InSites logo
Warner Bros. Discovery InSites logo

Discovery's Nancy Daniels and Scott Kohn on Taking a New Approach to the Upfront

  • # Discovery Channel

  • # Upfront

  • # exhibition

Discovery's Nancy Daniels and Scott Kohn on Taking a New Approach to the Upfront

Author

Ed Martin photo

Ed Martin

Publish date

Channel

Warner Bros. Discovery InSites

Last year we all understood the obvious -- it was going to be an Upfront unlike any other. No in-person events, few virtual presentations, all business transacted remotely, etc. Twelve months later some of that still holds; though virtual presentations are on the rise. But even without the sweeping changes brought on by the pandemic, there is a new set of reasons why the 2021 Upfront will be something completely different. Due in part to the pandemic, but also to general advances in technology and consumer behavior, this is the year that ad-supported streaming services have finally surged to the forefront. Recent developments at Discovery, especially the successful launch five months ago of discovery+, typify the new world order.

Page  of  Prev Next

Enjoying This Commentary? There's More to Love

Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.

Please, enter email in correct format
Ed Martin photo

Ed Martin

Ed Martin is editorial advisor of MyersBizNet and its Watch, Listen & Learn platform. He's also the chief television and content critic for MediaVillage.  He has written about television and internet programming for several Myers publicatio… read more

TAGS:

  • # new product development

  • # business

  • # customer

  • # launch

  • # person

  • # intention

  • # advertising

  • # advertising person

  • # sales

  • # Indeed

  • # distribution

  • # target market

  • # idea

  • # reach

  • # company

  • # media mix

ADVERTISEMENT

Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive
The Myers Report research findings.

Please, enter email in correct format
  • People
  • Knowledge Exchange
  • Thought Leaders
  • Myers Reports
  • About Us
  • 2023 Upfronts and NewFronts Calendar
  • 2023 Events Calendar
  • Self Publishing Manual
  • About MediaVillage
  • Membership Terms and Conditions
MediaVillage white logo
MyersBizNet, Inc.
People / Knowledge Exchange / Thought Leaders / Myers Reports / About Us
Company
  • About Us
  • Contact Us
  • Privacy Policy
  • Cookie Policy
  • Terms of Use
  • Partner Showcase
Follow us
Our reports

Advertising, Shopper Marketing & Trade Communications Spending Data and Forecast.

Get our reports
GET IN TOUCH

We'd like to hear from you! Call us, send us an email or request a meeting.

Contact Us
Receive e-mail News & Updates

Thank you for visiting MediaVillage.com. Subscribe for free to receive our e-reports and weekly updates.

Sign Up

© 2023 MediaVillage is a registered trademark of MyersBizNet. All rights reserved

Cookies

We use cookies and similar methods to recognize visitors and remember their preferences, understand the performance of our site, provide social media features, and serve more relevant content to you. By continuing to browse the website you consent to all cookies in accordance with our Privacy Policy.

I agree Read more
Home People
Knowledge Exchange
Group Knowledge Exchange

MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

Read member content
#

Go to page
#

Go to page
#

Go to page
Thought Leaders
Myers Reports
About Us
Our Mission About MediaVillage About AdvancingDiversity.org Whitepapers on Education, Diversity and Growth Our Team Our Columnists & Journalists
Sign In Sign Up