Last year we all understood the obvious -- it was going to be an Upfront unlike any other. No in-person events, few virtual presentations, all business transacted remotely, etc. Twelve months later some of that still holds; though virtual presentations are on the rise. But even without the sweeping changes brought on by the pandemic, there is a new set of reasons why the 2021 Upfront will be something completely different. Due in part to the pandemic, but also to general advances in technology and consumer behavior, this is the year that ad-supported streaming services have finally surged to the forefront. Recent developments at Discovery, especially the successful launch five months ago of discovery+, typify the new world order.
Discovery's Nancy Daniels and Scott Kohn on Taking a New Approach to the Upfront
