NEW YORK, September 13, 2017 –DISH Media Sales today announced its first cross-platform addressable ad campaign, which enabled Volvo Cars to target TV viewers across DISH and Sling TV with a single buy. The milestone campaign, executed through global media agency Mindshare NA, allowed Volvo Cars to reach four segments of luxury car enthusiasts across both platforms.
DISH Media Sales puts Volvo Cars Behind the Wheel of First Cross-Platform Addressable Ad Campaign
![DISH Media Sales puts Volvo Cars Behind the Wheel of First Cross-Platform Addressable Ad Campaign](/media/articles/press_release_hand-_z1B5kcBO-graphic_stock.jpg.550x380_q85_box-0%2C0%2C614%2C426_crop.jpg.webp)