Camille Pickren (pictured at top) relishes work that many marketers dread: diving into the deep mechanics of data targeting for marketing, programming, and sales. As business operations manager of data science for DISH Media, Pickren helps clients navigate the increasingly complex data options across linear and addressable TV. As a result, those advertisers are seeing improved outcomes, gaining a better understanding of the options available, and feeling more comfortable about the security of the data they're using.
DISH Media's Camille Pickren on Navigating Data in the Blended Linear and Addressable Landscape
