Disinformation: It's Time to Feature All the News that Isn't Fit to Print

Let39s stipulate that most journalists are doing what they can daily to finger disinformation Long gone is the editorial pussyfooting about whether to call a lie a lie and the quothe said she saidquot tap dance that too often once accompanied reporting on obvious whoppers From Donald Trump39s bogus stolen election claim to the Republican sycophants pledging allegiance to his Big Lie most reporters these days are labeling prevarications as what they are The same goes for their coverage of loonytunes conspiracists such as Marjorie Taylor Greene and Matt Gaetz antivaxxers39 nonsensical COVID claims and the farright extremists whose emissions as the aftermath of January 6th testifies echo inside the GOP39s increasingly bizarre big tentThat said reporting that nails the culprits and their caca on the nightly news or in newspaper morning editions is still missing the much bigger story Whether manufactured in MarALago or Moscow disinformation campaigns are a growing political malignancy undermining the news media as well as public confidence in democracy and its institutions When it comes to the foreign origins of the metastasis the intelligence community as well as bipartisan congressional investigations have described the details well Moscow not only tried to help Trump in 2016 Russia and others continue to target multiple bullseyes with political warfare salvos Major media organizations need to pull together in order to take the continuing attacks headonFrom roiling race religious and social divisions to purveying Trump39s Big Lie the offensive also is just beginning Let39s face it Americans present a targetrich tableau A May survey by the Public Religion Research Institute revealed nearly a quarter of all Republicans believe the 2016 election was stolen the same share believe a ring of pedophiles run the country via QAnon39s mythical Deep State It39s not just Republicans According to a June poll by Monmouth University one third of all Americans believe fraud gave Joe Biden his win Just ask GOP strategists who are going after the gullible 30 percent of the 700 Republicans who have filed in 2022 House and Senate elections have made Trump39s Big Lie their campaign plankPolitics of course aren39t the only national vulnerability The Russians are exploiting the pandemic to lethal effect According to the State Department39s Global Engagement Center which monitors foreign disinformation social media sites run by Russian news outlets tied to Moscow39s intelligence services are posting falsehoods to discredit Pfizer and other vaccines Official Russian Twitter accounts are pushing similar themes Mimicked word for word on American social media the distortions are reinforcing vaccination hesitancy in GOPdominated states where Trump39s Big Lie has fueled antigovernment including antivaccine sentiment As Republican governors in Alabama Arkansas West Virginia and Utah are belatedly recognizing the impact is damaging vaccination efforts against COVID as its Delta variant infections spikeThe scope of disinformation attacks shouldn39t be underestimated A recent report by the Network Contagion Research Institute a nonprofit that studies disinformation on social media makes the point NCRI analyzed four million social media posts since January 2020 that targeted Pfizer Moderna and Johnson and Johnson by name Russian disinformation sources active in the 2016 presidential campaign produced more than 12 percent of the attacks on the companies39 vaccines Among some eight million tweets also analyzed from the same period the Institute found a huge volume that linked Pfizer with conspiracy theories such as the tale that 5G technology is spreading COVID19An Oxford University study released this year underscores the expanding disinformation threat Researchers found campaigns in 81 countries that used social media to spread quotcomputational propaganda and disinformation about politicsquot in 2020 That39s up from 70 in 2019 Companies are in the crosshairs as well NCRI doesn39t mince words The Institute expects growing disinformation attacks on brands and products quotaccelerated by artificial intelligence deep fakes progress in psychological profiling advances in both the power and masking of influence operations the burgeoning ecosystem of competing suppliers and the combination of technology and financial resources of sovereign nationsquotNCRI39s analysis is admonishing corporate leaders to prepare their defenses Journalists need to do much more Leading the daily news with a story on the latest disinformation attack simply isn39t enough To be sure reporting needs to present the facts but without indepth coverage audiences are left with little understanding of the threat The model to fix the problem consider how the news deals with the pandemic From interactive maps displaying infections to real time information on vaccination rates and sites interactive data bases search tools and links to indepth studies in print and online are proving invaluable The same tools are available to track disinformation as is the experience of putting them in audiences39 handsReporting on disinformation also needs to reflect more than the usual competitive media hustle Russian Chinese Iranian and other political warfare presents a shared danger for news organizations as well as the country Collaboration among the major networks print and webbased news outlets to create shared data bases interactive tools and links to research findings shouldn39t tax creative minds Add the potential for a publicprivate partnership with the State Department a consortium of journalism schools where students could provide research and analysis and cooperation with think tanks like NCRI and university projects focused on disinformation The options as well as the need speak for themselvesAnd the price tag Let39s consider the cost to the country in the coming year when the 2022 midterm elections bring the next disinformation flood Current projections suggest that spending on political ads will hit 9 billion in the 2022 midterm races about double the amount spent in 2018 Local stations as well as national networks and social media giants doubtless are already counting the bounty One percent of that projected haul is 90 million For the companies comprising a media market that topped 700 billion in 2020 is that commitment to combat disinformation as well as inform their audiences too much to askPhoto credit Brian Wertheim UnsplashClick the social buttons to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Disinformation: It's Time to Feature All the News that Isn't Fit to Print

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Kent M. Harrington

Jon Miller | Cofounder Marketo, Engagio | The Gumball Machine is Broken - Rethinking B2B Marketing - By Mike Linton

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