Just 10 days into 2024, Walt Disney opened this year's lineup of Upfront/NewFront events with its fourth annual Global Tech & Data Showcase, organized by the company's advertising sales unit. Instead of a presentation where speakers made their case in front of virtual backgrounds to audiences watching on computers, smartphones or tablets, Disney Global Advertising President Rita Ferro and colleagues did their pitching live for the first time at CES 2024 in Las Vegas, before a capacity audience inside the Chelsea Theatre at the Cosmopolitan hotel.
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