Disney, Turner and Fox Dominate Top Ten Network TV Ad Values, But CBS Ranked #1 TV Value

Jack Myers Media Business Report27th Annual Survey of Advertising Executives on TV Networks Value and Sales Organization PerformanceTOP 30 PERFORMING TV NETWORK ORGANIZATIONS AMONG 54 RATED TV NETWORKSVALUE FOR THE INVESTMENTOther categories measured and included in the full report for subscribers are Quality Sales Team and Customer Service Effective Upfront Presentation and Negotiations MultiPlatform Brand Extensions and Integration Relevant Research Support and Intelligence The full report includes details on 54 TV networks and 18 other national TV and online video companies and provides results for 16 total respondent categories Read Jack Myers39 Overview and Perspectives BelowSee Below for TOP 10 PERFORMING OTHER NATIONAL TV AND ONLINE ORGANIZATIONS VALUE FOR THE INVESTMENTPercentages and rankings based on percent of total respondents who have a relationship with the organization rating that organization 45 on a five point scale of performance market leadermarket achiever TOP 30 PERFORMING TV NETWORK ORGANIZATIONS AMONG 54 RATED TV NETWORKS VALUE FOR THE INVESTMENT Sales Organization Total Respondents Client Executives TV PlannersBuyers Digital PlannersBuyers amp160 Rank Rank Rank amp160 Rank CBSTVamp160 748 1 742 1 751 1 681 3 ABCTVamp160 686 2 607 8 697 3 627 6 Turner Sports 674 3 576 13 704 2 697 2 Adult SwimCartoon Networkamp160 669 4 640 4 661 5 707 1 Fox Sports Networks 664 5 589 12 687 4 678 4 Fox Entertainment Cable Networks FX NatGeo 647 6 500 19 659 6 610 7 Turner Entertainment Sales TBSTNTamp160 636 7 600 9T 629 7 667 5 ABC Familyamp160 622 8 715 2 601 12 488 23 ESPN Customer Marketing ampamp Sales 615 9 595 11 627 8 568 10 USAamp160amp160 603 10 486 20 615 10 551 13T History Channelamp160amp160 583 11 457 25 619 9 415 30 ID Investigation Discoveryamp160amp160 574 12 438 26 598 13 550 15 CBS Sports Networks 572 13 655 3 532 18 524 19 Discovery Channelamp160 564 14 631 6 553 16 575 9 Fox News 551 15 210 46 612 11 538 17 FOXTVamp160 543 16 474 22 576 14 553 12 AMCWEIFCamp160amp160 539 17 567 15 531 19 428 28 A ampamp Eamp160 537 18 459 24 568 15 396 31 MTV Entertainment Group Comedy Central Spike CMT TV Landamp160amp160 531 19 546 16T 513 20 522 20T NBC Sports Networks 515 20 625 7 487 24 392 33 The Weather Channel 510 21 435 27 496 22 551 13T Scripps HGTV ampamp DIYamp160 498 22 364 36T 536 17 522 20T Syfyamp160amp160 491 23 477 21 489 23 533 18 BBC Americaamp160amp160 482 24 600 9T 439 29 434 26 Univisionamp160 481 25 576 14 482 26 320 43 Scripps Food Network ampamp Cooking Channelamp160amp160 476 26 406 30 497 21 541 16 MTV Kids ampamp Family Nickelodeonamp160amp160 466 27 636 5 407 34 375 35 MSNBC 455 28 350 39 446 27 565 11 ION Media Networksamp160 446 29 334 40 486 25 389 34 Bravoamp160amp160 442 30 416 29 440 28 468 24 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 SOURCE Jack Myers Media Business Report 2012 Survey of Advertising Executives on National TV Value and Sales Organization Performance 405 respondents Survey conducted online among prequalified respondents in October 2012Especially impressive performance by Turner Entertainment and Sports networks Disney Networks and Fox Cable Networks stand out in this year39s Myers Report on National TV Value for the Investment CBSTV ranks first for value among both client executives and agency TV buyersplanners while CBS Sports was ranked third by advertiser client executives ABC Family jumped from 8th rank overall to second among client executives Turner39s Adult SwimCartoon Network was ranked first among TV buyersplanners who also have digital responsibilities The full report includes comparative rankings for 16 respondent groups including demographic targets locale gender and years in the businessThe highest ranking NBCU network is USA capturing tenth rank followed by AETN39s History Channel Emerging from the pack this year to capture Discovery Networks39 top rank was ID Investigation Discovery MTV Kids and family jumped up from 27th rank overall to fifth rank among advertiser clients Perceptions of Scripps39 HGTV and Food Channel value for the investment are significantly improved among Midwest respondents Results for Univision and Telemundo do not reflect their perceived value among respondents purchasing Hispanic media a separate report evaluating these respondents is available to subscribersAmong the 18 other national TV and online media included in the study but not in this report the top performing companies for Value for the Investment followTOP 10 PERFORMING OTHER NATIONAL TV AND ONLINE ORGANIZATIONSVALUE FOR THE INVESTMENTOther categories measured and included in the full report for subscribers are Quality Sales Team and Customer Service Effective Upfront Presentation and Negotiations MultiPlatform Brand Extensions and Integration Relevant Research Support and Intelligence The full report includes details on 54 TV networks and 18 other national TV and online video companies and provides results for 16 total respondent categories A separate survey of advertising executives on online and mobile media companies will be conducted in FebruaryMarchPercentages and rankings based on percent of total respondents who have a relationship with the organization rating that organization 45 on a five point scale of performance market leadermarket achiever amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 TOP 10 PERFORMING OTHER NATIONAL TV AND ONLINE ORGANIZATIONS VALUE FOR THE INVESTMENT Sales Organization Total Respondents Client Executives TV PlannersBuyers Digital PlannersBuyers amp160 Rank Rank Rank amp160 Rank Pandoraamp160amp160 711 1 643 2 744 1 745 1 YouTubeamp160 677 2 719 1 677 4 611 4 Disney ABC Domestic Televisionamp160 675 3 500 8T 713 2 478 9 CBS Television Distributionamp160 651 4 550 5 687 3 636 3 Huluamp160 623 5 581 4 623 6 500 8 Clear Channeliheartradioamp160 621 6 608 3 595 9 538 5 Warner Bros Domestic TVamp160 616 7 286 13 644 5 na na 20th Televisionamp160 593 8T na na 616 7 na na Sony Pictures Televisionamp160 593 8T na na 603 8 na na AOLHuffington Postamp160 557 10 546 6 564 10 513 7 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 SOURCE Jack Myers Media Business Report 2012 Survey of Advertising Executives on National TV Value and Sales Organization Performance 405 respondents Survey conducted online among prequalified respondents in October 2012If you are receiving this report you are a registered subscriber to Jack Myers Media Business Report or are receiving it as part of a registered corporate subscription As a subscriber Jack responds personally to your emails requests and comments He is available to speak at your company events In addition to Jack Myers Media Business Reports your subscription underwrites MediaBizBloggerscom Women in Media Mentoring Initiative Jack Myers Wall St Report Jack Myers Video Media Report plus our exclusive industry economic forecasts trend forecasts and corporate performance research Redistribution in any form except among approved individuals within your company is prohibited As a subscriber you have full access to all archives and reports at wwwjackmyerscom If you require your ID and password contact maryannjackmyerscom

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Disney, Turner and Fox Dominate Top Ten Network TV Ad Values, But CBS Ranked #1 TV Value

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Disney, Turner and Fox Dominate Top Ten Network TV Ad Values, But CBS Ranked #1 TV Value

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