Disney/ABC, Turner Capture Six of Top 10 TV Sales Organizations

The top five most effective national TV sales organizations as rated by advertiser and media agency executives are ESPN Customer Marketing and Sales ABCTV Turner Entertainment Sales Adult SwimCartoon Network and Turner Sports according to the results of the 29th Annual Myers Survey of Advertising Executives ABC Family landed the ninth spot among 54 national TV sales organizations The Top 30 rated networks as ranked by four respondent groups are shared below The full study available to members of the Myers Media Business Network at wwwmyersbiznet includes 54 national TV organizations and 18 supplemental video sales organizations with results among 18 individual respondent groups for five evaluation categories There are significant variables among different respondent groups Discovery Channel for example ranks second among advertiser client executives but eighth among agency buyers and planners MTV Kids and Family ranks fourth among clients but 14th overall ABCTV Network ranks first among TV buyers and plannersSeparately several digital and other national video sales organizations were evaluated for comparative purposes Separate surveys on digital media sales organizations will be fielded later this year by Myers Among the 18 additional organizations rated Hulu was ranked first followed by Disney ABC Domestic Television You Tube Pandora Clear Channel CBS Television Distribution AOL Warner Bros Domestic TV NBC Universal Television and Sony Pictures TV Overall ad executives positively rate the sales support services provided by the TV industry In previous Jack Myers Media Business Reports details were shared from the Myers Survey on the Top 30 TV Networks rated for Quality of Sales Organization and Customer Service Value for the Investment Effective Upfront Presentations and Negotiations MultiPlatform Brand Extensions and Integration and Research ResearchIntelligence Support These performance categories were led respectively by Turner Entertainment Sales CBSTV FoxTV and ESPN The results below reflect the average for each network of the five performance categories based on percentage of respondents rating each organization 45 on a five point scale For additional details members can contact jackmyersbiznet TOP 30 PERFORMING TV NETWORK ORGANIZATIONS AMONG 54 RATED TV NETWORKS Overall Sales Organization Total Respondents Client Executives TV PlannersBuyers Digital PlannersBuyers amp160 Rank Rank Rank amp160 Rank ESPN Customer Marketing ampamp Salesamp160amp160 688 1 697 1 675 2 709 1 ABCTV 687 2 578 9 711 1 686 3 Turner Entertainment Sales TBSTNTamp160 653 3 583 7 668 3 625 7 Adult SwimCartoon Network 649 4 612 5 653 5 698 2 Turner Sportsamp160amp160 638 5 554 12 660 4 644 5 Discovery Channelamp160 626 6 695 2 614 8 650 4 CBSTV 618 7 609 6 623 7 579 10 MTV Entertainment Group Comedy Central Spike CMT TV Landamp160 612 8 666 3 588 11 634 6 ABC Familyamp160 602 9 578 8 608 10 512 19 FOXTV 601 10 501 18 624 6 573 11 The Weather Channelamp160amp160 591 11 492 21 613 9 613 8 Fox Entertainment Cable Networks FX NatGeoamp160 582 12 560 11 570 12 550 15 Fox Sports Networksamp160 558 13 496 20 566 14 564 14 MTV Kids ampamp Family Nickelodeonamp160 557 14 645 4 516 22 585 9 Univision 534 15 531 13 568 13 456 25 NBC Sports Networksamp160amp160 533 16 563 10 526 19T 387 36 Bravoamp160 532 17 503 17 535 16 483 21 History Channelamp160 520 18 497 19 526 19T 390 35 Scripps Food Network ampamp Cooking Channelamp160amp160 513 19 475 23 532 17 567 12 USAamp160amp160 510 20 373 36 537 15 426 29 Scripps HGTV ampamp DIYamp160 506 21 433 27 530 18 566 13 MTV Music ampamp Logo Groupamp160 505 22 508 16 496 24 518 18 AMCWEIFCamp160 499 23 490 22 495 25 411 30 A ampamp Eamp160 492 24 459 25 511 23 399 33 CBS Sports Networksamp160amp160 478 25 508 15 440 31 533 16 Fox Newsamp160amp160 465 26 215 45 525 21 408 31 Scripps Travel Channel ampamp GACamp160 465 27 438 26 489 26 461 24 CNN Networksamp160amp160 452 28 516 14 443 29 467 23 TLC The Learning Channelamp160 450 29 414 31 454 27 532 17 NBCTV 447 30 415 30 433 32 479 22 Source Jack Myers Media Business Report amp169 2013 amp160 amp160 amp160 amp160 amp160 amp160 Based on percentage of qualifying respondents rating each organization 45 On a 5 point scale averaging percentages in five performance categories Categories were equally weighted and are Quality of Sales Organization and Customer Serviceamp160 Value for the Investment Effective Upfront Presentations and Negotiations MultiPlatform Brand Extensions and Integration and Research ResearchIntelligence Support Detailed 15 ratings are available to Premium Members of the Myers Media Business Network amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 If you are receiving this report you are a registered member to Jack Myers Media Business Network or are receiving it as part of a registered corporate membership As a member Jack responds personally to your emails requests and comments He is available to speak at your company events In addition to Jack Myers Media Business Reports your membership underwrites MediaBizBloggerscom Women in Media Mentoring Initiative Jack Myers Wall St Report Jack Myers Video Media Report plus our exclusive industry economic forecasts trend forecasts and corporate performance research Redistribution in any form except among approved individuals within your company is prohibited As a member you have full access to all archives and reports at wwwjackmyerscom If you require your ID and password contact maryannjackmyerscom

CLICK TO DOWNLOAD THE MYERS REPORT RESEARCH & WHITEPAPERS

Disney/ABC, Turner Capture Six of Top 10 TV Sales Organizations

Author

Publish date

Channel

Jack Myers

"About That with Carl Mayer:" Alaina Donnellon (Episode 10: Political Spending) - By Carl Mayer

More Videos:

CLICK TO DOWNLOAD THE MYERS REPORT RESEARCH & WHITEPAPERS

Disney/ABC, Turner Capture Six of Top 10 TV Sales Organizations

Enjoying This Commentary? There's More to Love

Jack Myers

"About That with Carl Mayer:" Alaina Donnellon (Episode 10: Political Spending) - By Carl Mayer

The payment was successful

Cookies