This past week, pop star and icon Beyoncé announced that she signed a self-described "multi-layered" deal with Adidas. The deal is expected to include a new sneaker line, apparel and the relaunch of the Ivy Park brand; it's normally enough to set the Beyhive buzzing. This news, however, was overshadowed by an interview from ESPN reporter Nick DePaula citing that Beyoncé rejected overtures by rival Reebok, specifically citing their lack of diversity as a significant factor in her decision. Although Reebok denies this as having played a role in their now Beyoncé-less future the star was reportedly very clear. According to DePaula, "She had a meeting at Reebok, and they had a whole presentation of everything -- potential products, how this could all look -- and she kind of took a step back and said, 'Is this the team that will be working on my product?' Somebody said, 'Yes' and she said, 'Nobody in this room reflects my background, my skin color and where I'm from and what I want to do.' So, she took a step back and left, and then it did not come to terms."
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