If you are selling advertising today, you’re always competing whether you realize it or not. You’re up against competitors that you know about, as well as those you don’t. Assume 10-30 competitors per day are reaching out to your customers and prospects trying to win them over. To the advertiser, you may all seem alike. Every one of you essentially “argues” the same thing: “We’ll get your message in front of the right people, at the right time, with the right ROI.” To gain a competitive advantage in the market today, it’s more important than ever for you to make your argument compelling and more persuasive by pointing out your unique differences. Do it right and you’ll get your customers' attention and their budgets.