Do Social Media Change Your Inter-Personal Demographics? - Uwe Hook - MediaBizBloggers

Comparing my friends in real life and friends in my Social Graph I had an interesting revelation most of my quotreal friendsquot are outwardly similar to me We have common interests tend not to be very interracial multicultural or intergenerational My Social Graph on the other hand is a totally different game I find myself exchanging thoughts and feelings before even acknowledging even less caring about skin color gender or age I have people in my network young enough to be my kids and significantly older than me I hear from atheists evangelists wingnuts unemployed independently wealthy amp8211 you get the pointThis is especially true for new platforms When I first discovered Twitter I just followed anyone that sounded remotely interesting Over time social networks start to develop specialized groups at the worst cliques the longer these platforms are around and the more time communities had to develop That might be the reason why networks die over time communities become stale and too much like our reallife networksFresh networks help me to build relationships I never dreamt of when I grew up in a small in town in Germany with two TV network channels a few awful radio programs and a fading signal from the Armed Forces Network Have you ever listened to the Super Bowl at 3am on the top of your house in 35 degrees because that39s the only place you could get a decent signal Well I didInteractive Marketing is too often defined as selling things The real potential of interactive marketing is relationship building amp8211 whether it39s groups of unbelievably loyal consumers sharing information companies supporting online events and services that people use making useful information available not shilling information to sell or interacting directly with consumers The goal of each brand in the interactive space should be to give people choices Nobody wants to be told what they want and what to do The moment the 39Mute39 button was added to the remote people used it to have a conversation during commercials When DVR39s started to become ubiquitous people started to skip commercials altogether And we got even more sophisticated when display ads reared their ugly head We just became blind to them No technology neededBesides some outliers most marketers have accepted the rules have changed But we still play the outdated demographics game of trying to squeeze people into little boxes and messaging to them with even smaller messages When traditional media reigned supreme brands like Lexus targeted affluent professionals in their late 3039s and early 4039s Print TV and Radio could deliver that audience on a silver platterIn the new marketing reality I would rather build lexusbookcom or mylexusspacecom I was never good at naming things and connect with the fanatics of my brand Develop relationships Develop a community Develop the brand through peopleRather than lamenting the demise of traditional marketing and decline of performance metrics brands need to grab this opportunity by the horns The glass might be halfempty for selling things through marketing But it39s overflowing for building relationshipsUwe Hook is the CEO and CoFounder of BatesHook Inc wwwbateshookcom and a veteran of the advertising and marketing industry with the goal of building connections between people and brands Uwe can be reached at uwebateshookcomRead all Uwe39s MediaBizBloggers commentaries at Subversions MediaBizBloggersCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates MediaBizBlogger

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

Do Social Media Change Your Inter-Personal Demographics? - Uwe Hook - MediaBizBloggers

Author

Publish date

Channel

Uwe Hook

The Ad Council, Huntsman Mental Health Foundation and Amazon Announce “The Mind Set” to Support Mental Health - Ad Council InSites

More Videos:

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

Do Social Media Change Your Inter-Personal Demographics? - Uwe Hook - MediaBizBloggers

Enjoying This Commentary? There's More to Love

Uwe Hook

The Ad Council, Huntsman Mental Health Foundation and Amazon Announce “The Mind Set” to Support Mental Health - Ad Council InSites

The payment was successful

Cookies