Does the Creator Economy + Social Media Drive Sales?

Do you want to invest further in social media and creators but are concerned that you may not get the return that youamp8217re hoping forWhatamp8217s the key to winningItamp8217s all about crafting stories that entertain inspire and educate while wrapping your brand around it like a warm hugDoes this strategy boost sales You bet it does but only when executed the right wayLet39s take a look at three brands that are absolutely killing it primarily thanks to their creatordriven campaigns on social mediaLiquid DeathProudly calling itself quotjust a funny beverage company who hates corporate marketing as much as you doquot amp8211 This cheeky drink brand knows how to make a splash amp8211 with marketing so quirky it could go viral as a memeBorn in 2017 and packaged in planetfriendly aluminum Liquid Death is laughing all the way to the bank posting a 700 MM Valuation in just 5 years Source Bloomberg 2022From celebs like Wiz Khalifa to popular characters like The Deep Liquid Death39s collabs are as diverse as they are dazzling Tailored to each star39s vibe these creator campaigns are hitting all the right notes one after the otherSkateboard legend Tony Hawk keeps it real while Cherie DeVille adds a dash of daring to the brand It39s not even just about star power itamp8217s the content thatamp8217s resonating with fans and stealing the show And let39s not forget this brand39s got a cheeky way of making you think twice about that plastic bottleMike Cessario the Founder of Liquid Death stated in an interview with Marketplace quotWeamp8217re trying to make health and sustainability 50 times more fun Typically all the most fun hilarious marketing over the last 30 years is all for junk food amp8212 alcohol energy drinks candy Like what is the funniest campaign most people remember Itamp8217s Bud Light Snickers Carlamp8217s Jr whereas healthy food doesnamp8217t really ever market in that fun irreverent youth culture wayquotOlipopSay hello to Olipop the fizzy drink that39s giving Coke and Pepsi a run for their money With a whopping 200 million in sales this isn39t your grandma39s soda Source Axios 2023The brand has recently experienced its best business months ever and the numbers are only going up amp8220The amount of people that now refer to us as amp8216the TikTok sodaamp8217 is insaneamp8221 Steven Vigilante Olipopamp8217s head of new business development stated in a conversation with Ad AgeVigilante also went on to say amp8220Weamp8217ve turned off all of our ad spend across every other social platform so weamp8217re just running ads on TikTok forming creator partnerships and making content for our organic page TikTok is literally our entire strategy right now And the last few months have been our best ever as a business after shutting off all of those other platformsamp8221The best part Olipop doesn39t just partner with creators it empowers them From foodie inhouse creator Sara Crane to the popular comic Juand Chan Olipop grants its creator partners artistic freedomThis authentic approach has led to posts tagged with OLIPOPPartner outperforming all others generating a staggering 254M EMV Earned Media Value Source AdWeek 2023Steve sums it up best quotConsumers donamp8217t want healthrelated information too broadcasted stressing too much on the health component interrupts the indulgent partquotPoppiTalk about a brand that39s popping Poppi saw a jawdropping 148 revenue growth in the last year and a 250 surge in online sales That39s not growth that39s a boom With a fresh infusion of 25 million led by CAVU their total capital now exceeds 40 million Source TechCrunch 2022Plenty of credit goes to Poppiamp8217s famous quotSoda39s Backquot creator campaign that turned heads all across social media amp8211 and trust us it39s not just fizz amp8212 it39s a fullon fiesta From local creators like chillandgrillwithhill to none other than J Lo herself Poppi39s fizz is getting the Alist treatment on TikTokAnd Poppi knows how to keep the conversation going both online and offline Their consumerdriven creator campaigns are a hit especially among Gen Z and millennialsThe brand hit another viral gold when founder Ellsworth shared Poppi39s origin story on TikTok The post exploded racking up thousands of likes and comments Thatamp8217s where the story begins In the founderamp8217s own words amp8211 amp8220Our community is obsessed rather than us writing copy about sodaamp8217s back our communities were already saying it So we decided to take that a step further and put them on a billboardamp8221Still wondering whether the creator economy and social media can drive sales Let these three brands be your answer From Liquid Death39s memeworthy marketing to Olipop39s TikTok takeover and Poppi39s consumerdriven campaigns it39s clear when creators and social media join forces your brand doesn39t just make noiseamp8212it makes bankSo are you ready to scale your brand the smart wayPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

Does the Creator Economy + Social Media Drive Sales?

Author

Publish date

Channel

John Bohan

Jon Miller | Cofounder Marketo, Engagio | The Gumball Machine is Broken - Rethinking B2B Marketing - By Mike Linton

More Videos:

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

Does the Creator Economy + Social Media Drive Sales?

Enjoying This Commentary? There's More to Love

John Bohan

TAGS:

Jon Miller | Cofounder Marketo, Engagio | The Gumball Machine is Broken - Rethinking B2B Marketing - By Mike Linton

The payment was successful

Cookies