Does Your Brand have a Fixed or Growth Mindset? - Uwe Hook

Marva Collins started in 1975 Westside Preparatory School in Garfield Park an impoverished neighborhood in Chicago She took these innercity kids who had failed in public schools and started to treat like geniuses Some of her students had been labeled as quotretardedquot or quotlearning disabledquot Early in life these kids had lost their enthusiasm and lust for lifeThese quotdisabledquot kids soon started to read Tolstoy second graders recited Shakespeare and heated discussions about Kipling were commonMarva Collins believed people39s qualities are not carved in stoneThis fixed mindset leads you to believe that you will never change That39s the reason why you think you can39t draw or sing Somebody told you once that you can39t do certain things that you are the way you are for the rest of your life As soon as children become able to evaluate themselves some of them become afraid of challenges They become afraid of not being smart If things get too challenging amp8211 when people don39t feel smart or talented amp8211 they lose interestThe growth mindset is based on the belief that your basic qualities are things you can cultivate through your efforts Although people may differ in every which way amp8211 in their initial talents and aptitudes interests or temperaments amp8211 everyone can change and grow through application and experience This belief creates a passion for learning Why would care to prove to the world how great you are when you can get better Why try to hide flaws when you can overcome them And why go for the stuff that worked in the past instead of trying new experiencesSo does your brand have a fixed or growth mindsetIs your brand focused on validating itself all day long Extremes like Enron and Lehman Brothers come to mind The newspaper and music industry Detroit The graveyard of formerly great companies is littered with brands that had a fixed mindset They never changed never the let air in adjusted to changing times way too lateBrands based in a growth mindset communicate possibilities They stand for innovation they believe in human potential and development stakeholders are trying to help each other They embrace failures and cherish learning experiencesYour company needs to overcome the fixed mindsetMany successful companies develop fixed mindsets They refuse to believe that a company with people less talented and not as smart as them can ever have the ability to surpass them They still believe that attention and market share can be bought They refuse to push stretch and confront their own mistakes and grow from themThey can change and overcome the fixed mindsetOr they39ll dieThe inspiration for this post came from quotMindset amp8211 The Psychology of successquot by Carol S Dweck PHDUwe Hook is the CEO and CoFounder of BatesHook Inc wwwbateshookcom and a veteran of the advertising and marketing industry with the goal of building connections between people and brands Uwe can be reached at uwebateshookcomRead all Uwe39s MediaBizBloggers commentaries at SubversionsCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates MediaBizBloggerMediaBizBloggers is an openthought leadership blog platform for media marketing and advertising professionals companies and organizations To contribute contact Jackmediadvisorygroupcom The opinions expressed in MediaBizBloggerscom are not those of Media Advisory Group its employees or other MediaBizBloggerscom contributors Media Advisory Group accepts no responsibility for the views of MediaBizBloggers authors

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