At the moment there are 16 media agency reviews being conducted (that we know of). That’s tens of billions of dollars in play. There is probably someone else out there that has not yet announced.
Don’t Launch a Media Agency Review Right Now
Steve Fajen
Steve Fajen is President of Steve Fajen Consulting. SFC conducts media agency reviews, relationship repair and media resourcing. The firm also advises agencies on business development matters and both clients and agencies on compensation. &n... read more
