At the moment there are 16 media agency reviews being conducted (that we know of). That’s tens of billions of dollars in play. There is probably someone else out there that has not yet announced.
Don’t Launch a Media Agency Review Right Now
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.
Steve Fajen
Steve Fajen is President of Steve Fajen Consulting. SFC conducts media agency reviews, relationship repair and media resourcing. The firm also advises agencies on business development matters and both clients and agencies on compensation. &nbs… read more
