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Don’t Launch a Media Agency Review Right Now

By Steve Fajen June 18, 2015 Thought Leaders Archives
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At the moment there are 16 media agency reviews being conducted (that we know of). That’s tens of billions of dollars in play. There is probably someone else out there that has not yet announced.

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Steve Fajen

Mike Drexler and Steve Fajen have managed media planning, buying, research and integration at general and media agencies for more than 40 years. They have also founded or run a media talent recruiting firm, a media management consultancy and a media resear... read more

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