At the moment there are 16 media agency reviews being conducted (that we know of). That’s tens of billions of dollars in play. There is probably someone else out there that has not yet announced.
Don’t Launch a Media Agency Review Right Now
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Steve Fajen
After fifty-seven years in agency media direction, presidencies and consulting, Steve Fajen is content to be retired, walk his dog and write a poem once a year. He has published five books and is working on a sixth. read more