Agency review consultants should always be responsible for routinely assessing client/agency compensation bids. This is a critical part of a review practice and must be implemented on a continuous basis as agency work load changes and full transparency is at the heart of the relationship in agency remuneration. "How much should agencies pay their agencies? What do others pay? What are we getting for our money? What is fair? What is being hidden from us?" These questions persist for every conceivable kind of client/agency relationship -- creative, media, digital, direct, full service, project work.