When the DPAA trade association held its Fall Global Summit in New York City, the agenda for the day-long event on Digital Out Of Home was so jam-packed with top brand CMOs, agency CEOs and expert DOOH ecosystem partners that only a two-part article could convey even a topline of the takeaways. And, as you can read in Part One, those takeaways from the heads of Microsoft, Wolverine and FreshDirect Marketing are still timely. The "bleeding edge" omnichannel marketing, as you'll read here In Part Two, of Adidas, Claire's and CVS, illustrates how out-of-home advertising (OOH) should be a solid part of the mix, how generational shifts impact consumer engagement tactics and how retailers are listening much more closely to all customer demos. (Watch the complete videos via the DPAA Summit page.)
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