The out-of-home advertising business, now incorporating a variety of media from billboards and TV hookups inside restaurants and bars to digital airport and mall signage, is on track to earn $10.6 billion in revenues this year, according to a recent Jack Myers TomorrowToday. That research suggests this marketplace will cross $11 billion in revenues next year and $12 billion by the turn of the decade.
Top Takeaways from DPAA’s Video Everywhere Summit
