No industry has been spared from the effects of the novel coronavirus (COVID-19) pandemic, but the auto industry has been hit particularly hard. In the U.S., plant closures, combined with global supply chain challenges, have wreaked havoc on production. Additionally, the economic impact of the health crisis will reduce annual sales for 2020 and likely 2021 as well. Despite the murky road ahead, however, recent Nielsen research found that more than 35 million Americans are online shopping for a new car.
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