With millions of ad dollars on the line and the goal of driving traffic into dealerships, increasing sales and improving ROI, Marketers of high-end luxury cars and imports can have confidence that a network like the Golf Channel is a good environment for their ads &#8211; and in today&#8217;s environment, having confidence in ad placement is more critical than ever.TRA&#8217;s Media TRAnalytics&#174; and its unique metric, Purchaser Rating Points&#8482; (PRPs&#8482;) provides timely information and customized insights that marketers are using to construct powerful TV advertising plans. As illustrated below (based on full-day PRPs), we know that the Lexus owners&#8217; Golf Channel rating is 89% higher than the Golf Channel&#8217;s overall rating among all households; for Mercedes owners, it is 81% higher and for BMW owners, 54%.Facts like these can help networks target their best advertisers, and can help advertisers target their best customers. If it opens up an opportunity for you to close a deal while playing a round of golf, so much the better! Interested in improving your ROI? Take advantage of the relevant insights that are available only with TRA&#8217;s Media TRAnalytics&#174;.For more information, please visit us at www.traglobal.com/blog or send an email to firstname.lastname@example.org.