DRTV DERAILERS Part 10 of 13 – Section 9 - Irv Brechner

Since the day the Internet was born quotfreequot has become synonymous with just about everything online Free content Free newsletters Free ebooksThis quotculture of freequot was expanded at some point to include free shipping offered by many online etailers as a promotional device to generate sales Free shipping has become so pervasive that consumers seek it out as part of their decisionmaking processFailure to address this issue could result in consumers abandoning their shopping carts section 2 more frequently as high SampampH costs is the major reason for abandonment This is particularly true when SampampH costs are more than 25 of the selling price of the productConsider altering the offer changing the price and other tactics in order to remove some or all of your SampampH costsYou can download the entire ebook at any time at httpDD111acquirgynetIrv Brechner has written over 100 published direct marketing articles and 13 books on a variety of topics He39s been a pioneer in online customer acquisition since 1996 and offline for his 35year career He has developed Acquirgycom39s quotCustomer Acquisition Intel Centerquot acquirgycomintel he evangelizes bestofbreed tactics to help companies acquire customers in the digital age He can be reached at irvacquirgycom Read all Irv39s MediaBizBloggers commentaries at Customer Acquisition IntelCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates MediaBizBloggerThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggerscom management or associated bloggers MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentaries

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DRTV DERAILERS Part 10 of 13 – Section 9 - Irv Brechner

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Irv Brechner

"About That with Carl Mayer:" Alaina Donnellon (Episode 10: Political Spending) - By Carl Mayer

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DRTV DERAILERS Part 10 of 13 – Section 9 - Irv Brechner

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