DRTV DERAILERS Part 8 of 13 – Section 7 - Irv Brechner

You39ve spent tens of thousands or even hundreds of thousands of dollars to produce your shortform or infomercial show You hire the best producer talent editors and writers Every word in the script is dissected and tweaked until it39s perfectSo the big question is why don39t you use more of the video footage on your web siteHaving your spot or show on your website is a necessity but why not go beyond that Instead of or in addition to copy describing your offer why not include a video clip of the offerWhy not include video of your professional and consumer testimonials Why not include footage of your animations to bring your product to lifeI could easily argue that your final video production is your best salesperson better than the copy on your siteamp8230or at least highly complementary to itOne of the objectives of your DRTV production is to get consumers excited about your product amp8211 so why not use video to do just thatOur editors identified 21 ways to use video to 39quotput your best foot forward39quot on your web site They are The offer Animation Consumer testimonials Professional testimonials Crosssectioninside view Visualization Demonstrations Beauty shot Benefits Features Opening Results of product usage Showing product in use Product ratings Product setup Product installation Specific product highlightsfeatures Technical product in use Demonstrate value Establish trust PremiumsfreebiesYou can see an expanded version of this list along with screen shots and commentary in a three part series originally published on ElectronicRetailercom here httpDD29acquirgynet httpDD31acquirgynet httpDD32acquirgynetI think this is one of the most underutilized opportunities for DRTV advertisers and you already have the footage availableYou can download the entire ebook at any time at httpDD111acquirgynetIrv Brechner has written over 100 published direct marketing articles and 13 books on a variety of topics He39s been a pioneer in online customer acquisition since 1996 and offline for his 35year career He has developed Acquirgycom39s quotCustomer Acquisition Intel Centerquot acquirgycomintel he evangelizes bestofbreed tactics to help companies acquire customers in the digital age He can be reached at irvacquirgycom Read all Irv39s MediaBizBloggers commentaries at Customer Acquisition IntelCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates MediaBizBloggerThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggerscom management or associated bloggers MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentaries

Become a Thought Leader.
Share your thought leadership article with industry professionals & have them archived in Thought Leadership

DRTV DERAILERS Part 8 of 13 – Section 7 - Irv Brechner

Author

Publish date

Channel

Irv Brechner

Hispanic Leadership Roundtable: Inclusion, Mentorship, and Building the Next Generation (Video) - By Juan Ayala

More Videos:

Become a Thought Leader. Share your thought leadership article with industry professionals & have them archived in Thought Leadership

DRTV DERAILERS Part 8 of 13 – Section 7 - Irv Brechner

Enjoying This Commentary? There's More to Love

Irv Brechner

Hispanic Leadership Roundtable: Inclusion, Mentorship, and Building the Next Generation (Video) - By Juan Ayala

The payment was successful

Cookies

Become a Thought Leader.
Share your thought leadership article with industry professionals & have them archived in Thought Leadership