Brian Catterson (pictured below) A+E Networks' vice president of DR ad sales, has been in the business for 25 years. "I cannot think of a wilder ride than this last year," he said on a recent Zoom interview.
DTC Paves the Way for Total Audience Measurement at A+E Networks
![DTC Paves the Way for Total Audience Measurement at A+E Networks](/media/articles/television_dollars_shutterstock_1929317261.jpg.550x380_q85_box-195%2C0%2C5000%2C3336_crop.jpg.webp)