64% of DVR users admit to stopping the DVR to watch selected commercials. 68% of males 18 to 49 vs. 61.5% of females 18 to 49 say they will stop and view selected commercials..
DVR Users "Stop and Watch" Commercials

64% of DVR users admit to stopping the DVR to watch selected commercials. 68% of males 18 to 49 vs. 61.5% of females 18 to 49 say they will stop and view selected commercials..