Earth Century

One consequence of those columns was that I was increasingly regarded as a quotthought shaperquot in the world of energy the environment and all things quotgreenquot This resulted in me being invited to attend and speak at conferences about the energy and green future of America In addition people and companies began sending me press releases about new and innovative products new research and new conferences This in and of itself was good as it helped me stay current on innovation in the area of energy and sustainabilityUnfortunately two other things occurred in relation to this everincreasing inbound flow of PR and news items First the awareness of my blog increased the amount of lessthanrelevant information I received when the quotgreenmailingquot of America exploded Second entities felt that they could earn points by making announcement on or around Earth DayNow I am the first person to say that anything that creates alternative and renewable sources of energy increases sustainability changes thinking on use of resources and opens up thinking for this new century on how we will manage to all live on Spaceship Earth should be embraced However starting somewhere in midMarch I began to get an increasing number of emails touting new announcements tied into Earth Day Would I like to interview so and so in preparation for Earth Day Would I like to consider writing about this LEEDcertified new building technique for Earth Day Would I like to profile this new energy company that will be revealing a new method of utilizing algae for Earth Day Enough people No No NoDon39t you get it folks Step outside your obsessive promotion and your completely antiquated view of Earth Day as a meaningful event It is no longer about you and the cool stuff you are doing for Earth Day Earth Day was a brilliant concept to raise awareness about all things environmental When it first occurred in 1970 I embraced it as a way to highlight the need for us to change our thinking about the environment and the planet Flowing from the first Whole Earth photograph and the catalogue of the same name it was a wonderful event to support However it is time to retire Earth Day for it has served its purposeDon39t tell me what you are going to do or announce on Earth Day Commit to doing it every day every week every month and every year It is no longer a Day This is Earth Decade as it will be between now and 2020 when we will either alter our direction or suffer dire consequences This 10year period is incredibly critical to changing thinking behavior policy and creating breakthrough innovation in the areas of energy and sustainability Send me a press release on what you are committing to do for the next 10 years Now that would be something of interestIn a column dated 010110 I called 20102020 the Transformation Decade That column took off and I have since delivered numerous speeches on the topic The definition of transformation is quota change in nature character shape or formquot This is the decade when humanity and most of its institutions will change in nature character shape and formAll aspects of energy use and resource use will be transformed in this decade We will also create a new longterm view of human life on Spaceship Earth In many ways amp8211 as I often speak about amp8211 20102020 will be the first full decade of human thought about the 21st century as we have powered into this 21st century with 20th century legacy thinkingThe 21st century will be the Earth Century It will be during this century that humanity faces the reality of whether it wants to destroy itself and much of what exists on this magnificent planet or not Assuming we make essential course corrections future historians will write about the Earth Century as a turning point in human historySo folks stop getting excited about Earth Day Retire that thinking and refocus on the next 90 years of the Earth CenturyDavid Houle is a futurist strategist and speaker He has always been slightly ahead of the curve Houle spent more than 20 years in media and entertainment Most recently David is a featured contributor to Oprahcom Check is out here wwwoprahcomdavidhoule David can be contacted at DavidDavidHoulecomRead all Davidamp8217s MediaBizBloggers commentaries at Evolution ShiftCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates MediaBizBloggerMediaBizBloggers is an openthought leadership blog platform for media marketing and advertising professionals companies and organizations To contribute contact Jackmediadvisorygroupcom The opinions expressed in MediaBizBloggerscom are not those of Media Advisory Group its employees or other MediaBizBloggerscom contributors Media Advisory Group accepts no responsibility for the views of MediaBizBloggers authors

Become a Thought Leader. Share your thought leadership article with industry professionals & have them archived in Thought Leadership

Earth Century

Author

Publish date

Channel

David Houle

"About That with Carl Mayer:" Alaina Donnellon (Episode 10: Political Spending) - By Carl Mayer

More Videos:

Become a Thought Leader. Share your thought leadership article with industry professionals & have them archived in Thought Leadership

Earth Century

Enjoying This Commentary? There's More to Love

David Houle

"About That with Carl Mayer:" Alaina Donnellon (Episode 10: Political Spending) - By Carl Mayer

The payment was successful

Cookies