Watch the Video from the November 27th Myers/Teletrax Breakfast. Even as ad dollars flow from traditional media to the Web and a writers' strike shakes the TV and film industries (Jack MyersMedia Business Report Nov. 23 and 26), leading media executives say the Internet, used well, helps rather than hurts television viewing. At a JackMyers Breakfast titled Economics of the New Television Marketplace yesterday, executives said digital media is good for increasing a brand's presence, targeting ads more effectively, getting useful information, and even increasing the number of viewers to any given show.
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