How do you engage Hispanic audiences with live theater that takes place before, during and long after Hispanic Heritage Month? Comcast Advertising's Effectv division and its client Broadway Across America have done just that in Boston -- and the effort is expanding to other markets, as well. Simon Applebaum recently connected with Stacy Griffin, Effectv's Northeast Sales Manager, to get the campaign details and the results so far.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.