The midterm elections windfall expected for video is dazzling. According to eMarketer, an expected $8.8 billion in political advertising will go to local broadcast and cable TV, along with digital video, with the goal of delivering voters to the polls. But of those options, which are most advantageous for politicos? The data continues to support linear TV as the leader in effectively reaching households for political campaigns, according to The TV Viewership Report, from Effectv, a business unit within Comcast Advertising.
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