There's an elephant in the online advertising room, and no, it's not the threat of Recession. The rate of click fraud is keeping up with, and in some cases exceeding the pace of online ad growth.In response to the challenges posed to the industry by rampant click fraud, a cottage industry in click forensics has cropped up in the past two years. Anchor Intelligence, which has raised $6 million in investment capital over two rounds of financing, is one of the leaders in this burgeoning field. Ken Miller, CEO of Anchor, spoke exclusively withJackMyers Media Business Report, and suggested the crux of the problem is that the online ad industry is still the Wild, Wild West.
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